Roger’s first career was in advertising: he founded his own agency and went on to handle clients such as Honda, Burberrys, Minolta and Diageo. After ten years, he sold the business and became Chief Executive of Granada Group’s leisure division. There he led the pitch for the company’s takeover of the Forte Group – still the biggest hostile takeover bid in British commercial history.
In 2002, he was made Chairman of Citigate PR and in 2006 he became Chief Executive of Terence Conran’s group of businesses.
He left the Conran Group in 2013 to concentrate on writing and photography. His photography has been exhibited in London, Paris, Brussels, Ghent and Amsterdam, and he is a Trustee of Pallant House Gallery. His first book, ‘Life’s a Pitch’, written with Stephen Bayley, became an international bestseller and has just been re-launched in an extended ten year anniversary edition. His second book, ‘The Rule-Breakers Book of Business’, came out in 2013, and he is now working on a book on Creativity, to be published by Penguin in 2018.